Trade Mission to Jakarta & Surabaya jointly organised by Branding Association of Malaysia & Malaysia External Trade Development Corporation (MATRADE) from 15th to 20th May 2016.
The MATRADE export acceleration mission delegation is the first initiative whereby MATRADE has worked with a business association in a public-private tie-up, and Branding Association of Malaysia is acting as its first partner in this respect.
There were a total of 22 members from 14 companies in the delegation, representing a wide range of industries such as education, beauty & fashion, F&B, technology, media, photography, manufacturing, real estate development, forklift parts and recreational facilities.
2. Objectives of the mission to Jakarta & Surabaya:
Exploring new business opportunities in Indonesia especially in Jakarta & Surabaya
Better understanding of regulatory requirements in markets
Identify, build and foster new connections and partnerships
Meet local distributors, importers and potential investment partners
Develop skills and experience in international markets
Enhance international profiles by entering new markets
3. Malaysian Delegation
3.1 Name list of Participants – Appendix I
3.2 Details of Delegates – Appendix II
4. Mission Programme
Day & Date
Time & Activity
Sunday, 15 May 2016
Flight : Departure to Jakarta
KUL/CGK GA821 1250/1355
JAKARTA - MILLENIUM SIRIH HOTEL
16:30 – 17:30
Briefing Session by Mr Naim Abdul Rahman, Trade Commissioner, MATRADE Jakarta at Mawar Room, 2nd Floor, Millenium Sirih Hotel
*Dress code: Smart Casual
Monday, 16 May 2016
09:30 – 11:30
Courtesy call & Meeting with Mr Dony Edward, Director General of Trade, Ministry of Trade of the Republic of Indonesia
M.I. Ridwan Rais Road, Central Jakarta
12:30 – 15:00
Business Networking Luncheon with Indonesian Diaspora & Local Business People at Millenium Sirih Hotel
*Dress code: Formal
Tuesday, 17 May 2016
09:30 – 10:30
Courtesy call & Meeting with Mr Harris Iskandar, Director General of Early Childhood, Non-Formal and Informal Education
Ministry of Education and Culture of the Republic of Indonesia.
Gd. E Lt. 3 Komplek Kemdiknas
Jl. Jend. Sudirman, Senayan
13:30 - 14:30
Courtesy call & Meeting with Mr Pratito Soeharyo, Director of Business Empowerment, Investment Coordinating Board (BKPM) of the Republic of Indonesia
14:30 – 15:30
Business Matching with Members of BKPM
BKPM, Gedung C lt. 3 Ruang Pontianak, Jl. Jend. GatotSubroto No. 44, Jakarta 12190
Wednesday, 18 May 2016
Flight: Departure to Surabaya
CGK/SUB GA310 1010/1145
SURABAYA - GARDEN PALACE HOTEL
15:00 – 16:00
Courtesy visittoMr Lili Soleh Wartadipradja, Chairman of East Java Chamber of Commerce & Industry (KADIN East Java) & Dr. Ir. Jamhadi, Chairman of Surabaya Chamber of Commerce and Industry
Graha Famili, Jl. Bukit Darmo Raya No.1, JawaTimur, Indonesia
“Dress code : Formal
Thursday, 19 May 2016
10:30 – 11:30
Courtesy visit to Dr. Ir. Jamhadi, Chairman of Surabaya Chamber of Commerce and Industry
Friday, 20 May 2016
Flight: Departure to Kuala Lumpur
SUB/CGK GA317 1330/1505
CGK/KUL GA818 1645/2000
4.2 Business Matching Sessions
i) 2 sessions :
16th May, 2016 @ 12:30 – 15:00
Business Networking Luncheon with Indonesian Diaspora & Local Business People at Millennium Sirih Hotel
17th May, 2016 @ 14:30 – 15:30
ii) Details of Attendees – Appendix III
iii) Pictures – Appendix IV
4.3 Other Meetings & Visits
Objectives: Exploring new business opportunities and better understanding of regulatory requirements in markets
i) Courtesy call & Meeting with Mr Dony Edward, Director General of Trade, Ministry of Trade of the Republic of Indonesia
ii) Courtesy call & Meeting with Mr Harris Iskandar, Director General of Early Childhood, Non-Formal and Informal Education, Ministry of Education and Culture of the Republic of Indonesia.
iii) Courtesy call & Meeting with Mr Pratito Soeharyo, Director of Business Empowerment, Investment Coordinating Board (BKPM) of the Republic of Indonesia
iv) Courtesy visit to Mr Lili Soleh Wartadipradja, Chairman of East Java Chamber of Commerce & Industry (KADIN East Java) & Dr. Ir. Jamhadi, Chairman of Surabaya Chamber of Commerce and Industry
v) Courtesy visit to Dr. Ir. Jamhadi, Chairman of Surabaya Chamber of Commerce and Industry
5. Mission Outcomes
5.1 Potential Sales
5.2 General comments by Malaysia Exporters
5.3 Challenges faced by Malaysia Exporters
Although Indonesia is not a country generally perceived as one which is easy to do business with, Indonesia had taken proactive steps to improve its business environment. It hopes by doing so that it will eventually make it to the list of top 40 most business-friendly countries in World Bank's ‘Ease of Doing Business’ ranking by the year 2019. Among the 189 countries worldwide, Indonesia was ranked 109th in terms of ease of doing business last year, whilst Malaysia was ranked 18th, behind Singapore, Hong Kong and Taiwan in the region.
In April, the Investment Coordinating Board of Indonesia (BKPM) revealed that based on World Bank's ten parameters to gauge a country's ease of doing business, after the government had introduced a number of business-friendly policies, the country's ranking would have leapt to 53rd.
The Indonesian authorities put in a lot of effort to facilitate business in the country, but it would take the government quite some time before the objectives could eventually be achieved.
Indonesia used to be behind Malaysia in this regard, but this mission showed conclusively that the country has overtaken Malaysia in the way that its people think. Indonesians aspire to achieve greater levels of transparency while the administrative efficiency of the country's investment board is on par with those of developed countries.
The transformation of the country is currently at its peak and this is the best time to venture into the vast Indonesian market.
Indonesia is an emerging market and when the government liberalises its policies and foreigners throng into the country, their first destination will invariably be Jakarta. Competition is very stiff in Jakarta, although the competitive market in Surabaya is far less challenging.
However, those Malaysians interested in expanding their businesses to Indonesia first have to seek a reliable local partner in order to exploit the Indonesian market. If they have not found a suitable partner there, they shouldn't rush into Indonesia. Local partners have a decisive influence on the success of a Malaysian business in Indonesia, thus it is of critical importance that Malaysian businesses position themselves carefully, so that they are perceived as friends and partners, not rivals.
· MATRADE_MDG Guideline 2016