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Branding Gala 2016 - "Broadway A Night at the Theatre"


MONDAY, JULY 18th 2016, KUALA LUMPUR: The Branding Association of Malaysia celebrated its Branding Gala 2016, themed “Broadway, A Night at the Theatre” and presented by its Anchor partner, CIMB at Shangri-la, Kuala Lumpur today.

The 16th Anniversary of Branding Association of Malaysia was graced by SPB Raja Permaisuri Agong Tuanku Hajah Haminah.

The event celebrated 16 years of Branding Association of Malaysia being at the forefront of a bold branding movement – internationalization - which has inspired hundreds of SMEs in Malaysia to embrace branding in their pursuit of entrepreneurship and business expansion.

President, Datuk Eric Chong said, "Branding Association has been working on expanding its international outreach over the last few years and we have seen some great results. We have now reached out to 30 countries, thus our members are now able to gain access to these markets much more easily than before. This is done through regular courtesy calls to embassies as well as trade missions to various countries in collaboration with Matrade. We have also amended our constitution to welcome international brands on board as our Associate Members."

Chong also thanked CIMB as the anchor partner for Branding Association of Malaysia. "CIMB is the kind of champion Malaysian brand that we are most proud to associate ourselves with. Through this partnership, we hope to raise the profile of our association and also leverage on the tremendous presence of CIMB both domestically as well as in ASEAN."

Chong said “today, Branding Association of Malaysia enjoys a 380 strong membership. As membership is strictly via invitation, I am proud to say that our members represent the finest in their respective industries. From fashion, education, F&B to property development, manufacturing & finance, our members walk the talk and manifest the essence of branding in the operation of their own businesses and due to this, have inspired many others to follow suit. This has had a mammoth impact on the Malaysian business community.  As a result of this movement, many homegrown and internationally competitive Malaysian brands have emerged. I applaud our members for their contributions to the Malaysian economy!”

The Organising Chairman of Branding Gala 2016, Dato’ Sri Vincent Tiew said the Association had inducted 25 new members today. Top brands such as Keith Kee, Health Lane, Zacklim, Wawasan Holdings, Suriwong, not to mention CIMB, were among the many distinguished entities who received their membership certificates during the dinner.

Dato’ Sri Vincent Tiew also expressed his gratitude toward the overwhelming response of the members as well as friends of the association. “It's truly encouraging to see top Malaysian brands hopping onto our Malaysian branding bandwagon and  working together with all of us for the common good as well as to promote Malaysia as a branding hub for ASEAN."

Datuk Sri Vincent said, “I would like to pass along my special thanks to CIMB Bank Berhad, the official Presenter of the Branding Gala 2016. CIMB is also the anchor partner of Branding Association of Malaysia for 2016.

“I also would like to thank the other esteemed sponsors: Ice Watch - the sponsorship for best dress, as well as the Andaman Group who sponsored our lucky draw prize – a holiday trip for 2 to the Gold Coast, Australia, valued at RM10,000. To all our VIP’s and friends who made yourselves available for this event, your presence meant so much to us.”

The 16th Anniversary Branding Gala was attended by dignitaries from 10 over countries, government officials, business leaders, brand owners, CEOs as well as special friends of the Branding Association of Malaysia. This event served as a networking platform for friends and acquaintances old and new, but also as a splendid night enjoyed with great performances.